As featured in
Covered on the family-owned brand's U.S. market entry
Why Cubitt
One brand. Six categories. One free app.
Cubitt is a family-owned lifestyle technology brand. Our smartwatches, kids wearables, headphones, speakers, insulated bottles and smart scales are designed to work together, and the companion app covers all of them without a subscription.
For retailers and distributors, that means a single, coherent assortment with a recognizable design language, an AI wellness coach (Vita AI) that keeps end users engaged, and a warranty and support policy that stays the same across every product line.
1M+Active users worldwide
25+Countries with Cubitt availability
1-yearWarranty on all devices
24/7Customer support
AIVita AI wellness coach
$0No app subscription
Product range
All products explore by category
From GPS sports smartwatches to spill-free tumblers, each category is built around the same idea: technology that keeps up with an active day.
More freedom for them. More peace of mind for you.
Hero Gen 4 is made for kids' everyday adventures, with step and activity tracking that builds healthy routines and a playful design they actually want to wear, while parents stay close through the Cubitt app.
- Kids fitness tracking
- 5 youthful colorways
- Free parent app
Best sellers
most-loved worldwide
The products our global community reaches for most, across wearables, audio and hydration.
Vita AI 
Smartwatch
AURA 2
Slim everyday smartwatch with Vita AI sleep and workout insights.
5 colors
View smartwatches → Noise Cancelling 
Headphones
Power Headphones
Over-ear wireless headphones with active noise cancelling.
8 colors
View headphones → Customizable 
Hydration
Hydro Bottle
Stainless steel insulated bottle with name personalization options.
28 colorways
View bottles → Waterproof 
Speaker
Power Go Gen2
Compact waterproof Bluetooth speaker for outdoor and poolside use.
5 colors
View speakers → New 
Kids Smartwatch
Hero Gen 4
Kids fitness smartwatch built for adventure and staying connected.
5 colors
View kids range → Cubitt App · Powered by Vita AI
About the app premium features, zero subscriptions
Every Cubitt smartwatch connects to one free app. All features are included, which is a clear selling point next to wearables that lock insights behind monthly fees.
Powered by Vita AI
sleep & workout reports
Vita AI turns sleep stages and workout data into clear, daily insights, so users know what to adjust tomorrow instead of just reading numbers.
Explore smartwatches
Powered by Vita AI
guided workouts & meal guides
Personalized routines and AI-designed meal plans that adapt to each stage of progress. Train better and eat better with a plan built around the user.
Explore smartwatches
GPS video of your workout
relive every ride
Replay the full route as a GPS-mapped video. Every mile and every climb is ready to relive and share, a feature that turns everyday cyclists and runners into brand advocates.
Explore smartwatches
Personalize your style
dial market
Hundreds of watch faces to match any day, look or mood. Users can switch styles as often as they like, which keeps the watch feeling new long after purchase.
Explore smartwatches
PRO series
yes, you can become a pro
The flagship tier of the Cubitt smartwatch line, for users who train seriously and want premium materials without premium subscription fees.
VIVA PRO
Sport-focused performance with built-in GPS and multi-day battery.
AURA PRO
Refined design for all-day wear, from the gym to the office.
Built-in GPS
Route tracking without carrying a phone.
Vita AI coach
Sleep, recovery and workout guidance.
Health monitoring
Heart rate and daily activity tracking.
Free forever app
No subscriptions, all features included.
For retailers & distributors
built for global retail
What international buyers tell us matters most when adding a lifestyle tech brand to their shelves, and how Cubitt delivers on it.
Complete, coherent assortment
Wearables, audio, drinkware, scales and accessories share one visual identity, making cross-category displays and bundles simple.
One app, no subscriptions
End users get Vita AI insights, guided workouts and GPS replays free, reducing returns driven by hidden paywalls.
Warranty & 24/7 support
A 1-year warranty on every device and round-the-clock support keep after-sales service predictable.
Proven in 25+ countries
More than 1 million active users across markets validate product-market fit before you place a first order.
Family & kids demand
Hero Gen 4, Teens watches and the Jr. drinkware line serve the fast-growing family segment with youthful design.
Social-first marketing
Active communities on Instagram, TikTok and YouTube and national media coverage support sell-through.
Interested in carrying Cubitt in your market?
Reach our team for distribution, retail partnerships and product information.
Real users, real routines
trusted by our community
"My daughter loves this watch. She wanted to keep track of time and her steps. It keeps her active and learning responsibilities. Great buy and would totally recommend."
"The best fitness watch out there. The battery lasts 8–10 days, the sleep tracker is excellent and it has its own GPS built into the watch. Does all I need from a fitness smartwatch."
"Excellent watch. It does everything for fitness, health monitoring and built-in GPS for my hiking. The slim design goes with my everyday lifestyle."
"Worth it. The quality is sturdy, the battery lasts several days and the look is perfect. I finally found something worth what I paid."
1 / 4
AURA Pro 2
AURA Pro 2
Open-Ear Earbuds
Earbuds Pro
Open-Ear Earbuds
Community
Community
Social
Open Instagram follow us @cubitt
FAQ
questions buyers ask
Quick answers about the Cubitt range, app, warranty and availability. For more detail, visit the full FAQ.
Cubitt covers six connected categories: adult smartwatches (TERRA, VIVA, AURA and PRO series), kids and teens smartwatches such as Hero Gen 4, audio (Power Headphones with active noise cancelling, open-ear and in-ear earbuds, waterproof Power speakers), insulated drinkware (Hydro Bottle, Spill-Free Tumbler, Travel Mug and Jr. range), smart body composition and kitchen scales, plus bands, bags, caps and screen protectors.
No. The Cubitt companion app is free and all features are included, with no subscription required. This includes Vita AI sleep and workout reports, guided workouts and meal guides, GPS workout replays and the watch-face Dial Market.
Every Cubitt device includes a 1-year warranty. Support is available 24/7 through the Cubitt contact page.
Cubitt is available in more than 25 countries and is used by over 1 million active users worldwide, following its expansion into the U.S. market.
Hero Gen 4 is designed for children's everyday adventures and helps parents stay close, while the Teens smartwatch suits older kids who want step, time and activity tracking in a youthful design.
Retail, distribution and partnership enquiries can be sent through the official Cubitt contact page at www.sica-tech.com/pages/contact-us.